‘Spider-Man: Brand New Day’ International Poster Leaks From Shanghai CinemaCon

Sources close to MovieSite have confirmed the authenticity of the international poster for “Spider-Man: Brand New Day” (as seen below), leaked by Chinese entertainment reporter Yu ZhongGuo on Douyin, China’s dominant short-form video platform, following his attendance at Shanghai CinemaCon this week. The image, which began circulating widely across social media late Wednesday, offers the most revealing look yet at the iconic Spider-Man character.

The standout element: Zendaya’s Michelle Jones (“MJ”) Watson appears with red hair, a dramatic shift that seemingly confirms long-running fan speculation that her character will transition closer to the iconic comic-book version of Mary Jane Watson. Industry observers note that the reveal aligns with recent set reports. Zendaya has been photographed during location shoots for “Spider-Man: Brand New Day” wearing a hoodie while concealing what appears to be dyed red hair — fueling months of online speculation that Marvel and Sony were quietly preparing a visual and narrative reinvention of the character.

The poster also spotlights Charlie Cox reprising his role as Daredevil, positioned prominently alongside Tom Holland’s Spider-Man. Meanwhile, Sadie Sink appears in a mysterious, as-yet-unconfirmed role, depicted mid-display of what looks to be superhuman abilities — a detail likely to intensify speculation about her character’s identity within the Marvel canon.

The leak arrives amid unprecedented momentum for the film’s marketing campaign. Sony’s trailer for “Spider-Man: Brand New Day,” released March 17, has already shattered industry records. Within its first 24 hours, the trailer amassed 718.6 million views, making it the largest debut for any film or video game trailer.

Shanghai CinemaCon, where the poster reportedly originated, has grown into a key international exhibition event, serving as a major showcase for studios targeting the lucrative Chinese market. Comparable in ambition to CinemaCon in Las Vegas, the Shanghai-based gathering has increasingly become a venue for exclusive first looks, promotional materials and distribution deals tailored to Asian audiences.